Penpalling & Letters

Monday, 10 October 2011

The magical world of Lovelia!

Welcome one more time to "The person behind the letter-writer"! Ana Isabel from "Lovelia" is Penpalling & Letters special guest this time! She is going to introduce us to her lovely Lovelia world and dear readers! make sure you don't miss the wonderful surprise she has prepared for you all!

- Hello Ana Isabel! Welcome to Penpalling & Letters! Thanks for visiting and participating in The person behind the letter-writer! We are really looking forward to hear about your experiences in design and "Lovelia"! Would you like to present yourself and tell us about your experiences?

Hello everybody! I am so happy to participate in "Penpalling & Letters"! My name is Ana Isabel as you already know and I am a 27 year-old girl from Spain. I studied Illustration and Design and besides drawing I also love creating things handmade.
When I was a child I used to write letters to my friends, specially in summer. We always had to tell a lot of adventures and sometimes we were not in the same city, then this was a pretty fun way to keep in touch. I remember I had a folder with stationery to write letters, and when I had to write a letter I would choose one of those to send to my friends. I love these cute sheets. I still have some of them!
I also love postcards, specially if they show a nice illustration or something curious. I started collecting postcards when I was in Art School. I could find postcards with different photos and drawings and, almost without realizing, I got myself a lot of postcards so I decided to classify them and start my collection. I also have lovingly postcards that I received from my family and friends on special occasions, birthdays, Christmas... Sometimes I take my box and I get to read them, as they bring to me nice memories.
I love all this kind of stuff related to penpalling. I have a lot of glitter-pens and I used to draw with them in the letters to my friends. I also love to collect stickers, I have a box full of them. I also like to collect clothing labels. When I purchase clothes, if the label is nice, I include it in my collection, and I have also a lot of labels that my friends have given to me.

Wemba de Ladybug

- Ana Isabel, would you like to present us Lovelia? Why did you choose this original, sweet name, "Lovelia"?

Lovelia is the name of my trademark to create things handmade with my cute characters (purses, cushions, bookplates, brooches...). The reason why I chose this name is curious. Lobelia, with "b" is a beautiful plant with tiny flowers between blue and purple (a very beautiful and unusual colour in flowers) and since I was a child they have always fascinated me as they are like taken out of a fairy tale. Then, when I had to choose a name to define what I do, I thought this name is perfect to describe my little world of fantasy and illusion, but I decided to change the "b" to "v" so to bring the word "Love" for what it represents as well as the affection and love I put into each of my creations.

Xima the Hedgehog

- How was "Lovelia" born? When did the first thought to create this cute world appear in your mind?

Lovelia began just over two years ago. I wanted to make a Valentine's present for my boyfriend and since I was looking for something original, I decided to buy felt to experiment. The truth is that I liked working with this material so much that without realizing it, I had got myself a few yards of different felt colours! One day the idea to bring the characters I have designed on paper to felt came to life and this is how the idea of creating the first coin purse came up. To me it is like if my drawings have come to life! Having never handled a sewing machine before, it seemed difficult at first. But since my mother is a great expert, I was taught to use it quickly. My mother has helped me a lot when starting this project!

Yared the Crab

- Would you like to present us the "Lovelia" family, Ana Isabel?

Of course! The Lovelia family are several funny and cute characters of different species as they are a ladybug, Wemba, a couple of raccoons, Dunoki and Puchina, a monkey, Sambi, a frog, Phine and many more! Little by litlle the family continues to grow! You can visit the Lovelia family both in the "Lovelia Etsy Shop" and in the "Lovelia Blog" to find out how all the members look like.

Phine the Frog

- Which kind of materials do you use to bring to life the Lovelia characters?

To make my creations I use different materials as they are paper, card, beads, wood... but, perhaps, the most widely used and the most comfortable I feel with is felt. I use it in most of my creations and I love the warm and welcoming effect that it gives!

The RainbOWLs

- Where did you get the inspiration to create the "Lovelia" family? How do you inspire yourself, especially in every new creation which joins the "Lovelia" world?

I have always enjoyed creating illustrations with a touch tender child, and animals have always seemed very tender to me. So, to create the characters I inspire on my own style of drawing.

Dunoki the Raccoon

- When you work on a new Lovelia creation, do you imagine the item in your mind before it comes to reality or do you work on an initial idea and then you build it as inspiration comes to you and the feelings about the new member/creation of the Lovelia family develop?

I always imagine the item first. When I visualize the idea, I pick my pencils and start doing different sketches to give expression to it on paper, and it ends up taking shape. Sometimes you feel that the idea flows more easily and sometimes you have to give it more time to get the final result. Once that I have come to a final design on paper, I can start to create my item in a different material.

Pacha the Spider

- How long have you been working into handmade stuff by now, Ana Isabel?

It is true that since I was a little girl I have always loved to create handmade things. However, I can not give an exactly date about when I got started. I would say that it did not happen in a more steady way, at least, until I decided to create the Lovelia world.

Luru the Koala

- How much time does it take to have a new member of the Lovelia family between us? Do you mature the idea for a long time before it becomes a reality?

It all depends on the time of the year. There are seasons during which I have more orders. For example before Christmas, therefore, during those days I use most of my time to prepare shipments and stock items that I already have for sale. Once that those busy days are gone I have more time to devote to my future creations.

Sambi the Monkey

- How much time do you need to build any of the items we can see in your shop?

It depends on the details of each character, but the average time to build a purse coin would be around two hours and around an hour to build a brooch. To make the mobiles I need some more time as each mobile takes about three hours to be done.

- Among all the Lovelia creations, do you have a favourite?

I could not settle on one as they are like my children, so be sure each of them means something special to me!

- Which little creature of the Lovelia family is the favourite among your customers?

I could say that Wemba the Ladybug, Puchina the Raccoon and Pacha the Spider seem to be the most popular ones for now.

Trick or Treat

- Which items are the most popular among your customers? Which ones are the most requested?

Purses and bookplates. The most requested ones are purses of the characters I named before and the Rainbowl's bookplates are very successful as well.

- Can we expect new Lovelia creations in the near future as well as new items?

Yeah! I am currently working on new Lovelia creations and I hope that I will surprise you all! Hopefully you can enjoy them soon!

Pink RainbOWL

- If a customer suggests a specific item or gives you some hints about a new design, would you be willing to work on it?

Of course! I love to create custom items. Sometimes customers request me a different animal or ask me to customize any of the ones which already belong to the Lovelia family. It is special and a lot of fun to make something different by exchanging ideas with the costumer.

Blullaby - Rain Cloud

- Could you explain us how purchasing, payment and shipping work in Lovelia?

Purchasing is really easy and fun in Lovelia. You just need an account on Etsy; it is free and easy to create. Once you have created your account you have to enter my shop: "Lovelia Etsy Shop", and add to a cart everything you want to purchase. Afterwards, make the payment to my PayPal account through your Paypal or credit card. Finally, once I have received the payment I will be shipping your order within two days via postal mail.

Lovelia Calendar

- During all this time you have been managing Lovelia, have you ever experienced any anecdote or situation you would like to share with us?

Yes, I have a lot of funny anecdotes to share. One of them happened recently: It was about a girl who bought one of my creations as a gift for a friend of herself. This girl asked me if I could send the gift directly to her friend's postal address as a surprise but she didn't leave a note saying who was the sender. So when her friend received the gift, she contacted me through Facebook and asked me: "Who are you? Why did you send me this purse?" The girl's friend could understand nothing, but finally I could explain to her that I had sent it in behalf of a friend of hers, and she finally contacted her friend to thank her for the lovely detail.

Xima the Hedgehog Wood Brooch

- Can we find Lovelia in any website online (i.e. Facebook, Twitter)?

Yes, you can find Lovelia on my "Etsy Shop", on "Lovelia Blog" and on "Facebook".

- Which creature of the Lovelia family fully represents the essence of your work and designing experience in your opinion?

I don't think that only one of the creatures represents the essence, I think it is a mix, all of them together are Lovelia. But, certainly, the common factor is that all of my creations are made to be colourful, always with a lot of colour, and a touch of fun. I think that it is important to add these feelings into our lives.

Wemba the Ladybug Earrings

- Are there some thoughts or ideas you would like to share with us, Ana Isabel?

I would like to recommend everybody to try to do things handmade. It is fun, develops your creativity and makes you feel really well! I would also like to thank Bea for this interview in Penpalling & Letters and her interest in my creations and work!

Ana Isabel, thank you very much for this lovely interview and for introducing us to the Lovelia world and how everything came to life! It was a pleasure to work together with you on this interview and hope that you decide to visit us in P&L any time soon!

And now it is time to talk about the contest that Ana Isabel and her Lovelia world through the "Lovelia Blog" and the "Lovelia Etsy Shop" have prepared for all of you!

By participating in this contest you can win eight bookplates and eight addresslabels designed and offered by Ana Isabel and her cute Lovelia world! You can see part of the prize in the pictures below.

Lovelia Addresslabels
Lovelia Bookplates
RainbOWLs Bookplates

How to take part in Lovelia's contest?

1. Visit the "Lovelia Etsy Shop" or the "Lovelia Blog" and tell us which item(s)/members of the Lovelia family you like the most. Come back to this interview and leave a comment below together with a way to contact you.

2. For an extra entry be/become a follower of the "Lovelia Blog" (notice that to be a follower you don't need to have a Blog of your own but an accessible Blogger profile. Also, if you are already a follower you are in) and let us know about it. Make sure you leave a way to contact you as well.

3. Tell/link/twitter about this giveaway on your Blog/Personal Website/Twitter for another extra entry and again leave a comment in this post. Make sure you provide the link to your Blog/Website/Twitter post together with your comment as well as your contact data.

4. Join "Lovelia Facebook Page" (if you have already joined you are in) for a third extra entry and leave your Facebook name or the e-mail you are using in Facebook here and, of course, a way to contact you.

Bear in mind that you should participate with a name/nickname in this contest. Any "anonymous" won't be taken into account. You can sign up with a Blogger, Twitter, Facebook, G+... account. Or at least, leave your name and tell us you are in Facebook, G+, Twitter or any social network, website... If we cannot find you anywhere, we are really sorry but your participation won't be taken in. Sorry!

Please, notice that to participate in this contest, your reply has to be written here, in this same interview. Comments in any other place around the net won't be taken into account for participation.

Taking part in this contest organized by Ana Isabel and her Lovelia world is very easy! Everybody is welcome to enter and if you feel like it, tell your pals and friends as well. It is a wonderful chance to win some cute handmade stuff made with love, care and fun by Ana Isabel! Deadline will be the 31st October, 2011, at 00:00 GMT+1 Time Zone, yes, that is Halloween! The winner will be announced shortly after.

Lots of good luck to everybody and keep enjoying the magical Lovelia world!

If you would like to read more posts from "The person behind the letter-writer" section keep an eye on the links you can find at: The person behind the letter-writer.

If you are interested in being featured in "The person behind the letter-writer" because you have a cute shop, you are crafty and would like to present your creations, you have an ability and would like to tell us about it... contact me at: penpallingandletters[at]gmail[dot]com and we will work it out!


  1. Wow, these are really really cute! I specially like the pink owl, so cute! And also the koala is super adorable... got a weakness for koala's since my visit to Australia ;)

    Keep up the great work!


  2. I love the owls!! They are something you don't see often and are adorable!!

  3. I can't make a choice......I love the cupcake toppers,and the owls and the....and the....

    I became a follower of the blog too....

  4. 1. I totally adore the Clouds pillows - the set of 3 of them is super cute and I`m sure they would create lovely dreams :)

    2. I became the blog follower

    3. I`ve shared this post on my FB profile -

    4. And I Liked FB profile of Lovelia

    my contact email is


  5. I love 2012 Calendar -Funny Days- it's cute and sooo colourful!

  6. I am a huge fan of the owls, they are the cutest!

  7. I think I like most Yared the Crab. But Rainbowls are cool too... actually all are super cute:)

  8. everything is sooooo adorable ♥
    keep up the great work :))

  9. Hi,
    I'm taking part as I really love the works of Lovelia! My favourite are bookplates with owls as I'm a real bookworm :) Butt everything is cute and so nicely done!

    I posted the link and banner on my blog (, and liked Lovelia on Facebook (using my e-mail - of course without this NO SPAM thing). This e-mail is also a way to contact me :)

  10. I can finally post! :) (I'm Paula Roy on Facebook)

    Well I totally loved the Rainbowls, but also the Spider and the Crab. Every little one is so cute!

    I have become a follower from this Blogger profile, and also liked the page on Facebook.

    Posted on my blog:

    :) This is my email:

  11. 1. First I have to say that everything is sooo cute :) But my fave is Yuly the monkey (and Puchina the Raccoon is so cute as well)

    2. I am a follower on Lovelia's Blog

    3. I tweeted about the giveaway

    4. I liked the Facebook page ;)

    ANd you can contact me via my Blogger account ;)

  12. I love the frog as well as the rainbowowl u can find me on facebook under Anna Bowling I also shared and posted link on my penpals group which is linked to my profile Anna's Penpals R Us

  13. All of the stuff is just adorable, but Cora the Koala is my favorite, because I really love Koalas. :o))

  14. I like everything very much but love Pacha the Spider and Xima the Hedgehog, they are so cute.
    Oh, and bookplates with owls...

    I liked Lovelia on Facebook. (

  15. They are all so cute, but I do love Pacha the spider, as I rather love spiders!

    I twittered about the giveaway (twitter name estrones), I "liked" her facebook and joined her blog as well! Oh and my email address is